Website for doctors: what your patients expect in 2026
Before calling your practice, your patient has already looked you up on Google.
Article published 2 October 2026 · 6 min read
🔥 Current offer: complete showcase site at 2,499 MAD instead of 6,600 (−62%) until 9 November 2026 — you validate the mockup before paying.
What your patient does before calling you
Step
Ce qu'il cherche
Where they look
The search
Specialist + neighbourhood
Google et Google Maps
The comparison
Parcours, actes, avis
Fiche Google + site
Appointment booking
Speed, clear hours
Phone, WhatsApp or form
The 6 things your site must show
Your specialty and the acts performed — in patient language
Practitioners presented: professional photo, background, degrees.
Simple booking: phone, WhatsApp or online.
Address verified on the map, with hours and access.
Practical information: accepted insurance, documents to bring
Recent patient reviews, with your replies
A serious point: presenting a practice sits in a deontological frame — sober information, no therapeutic promises, real practice photos rather than stock imagery. We respect it — and it's also what reassures the most. Contact forms ship with consent, in line with Law 09-08.
The most immediate gain: online appointment booking. Every written request is one less repetitive call for the front desk — and one more patient choosing your practice over the next.
Frequently asked questions
Is a doctor allowed a website in Morocco?
Yes, within professional ethics: the site is a professional information medium (presentation, procedures, hours, access), not an advertising space boasting results. A sober, compliant site is welcome.
How much does a practice site cost?
From 2,499 MAD for a showcase (presentation, hours, menu); from 5,400 MAD with full online appointment booking. Displayed rates, written quote before work.
Should you use an external appointment platform?
Not necessarily: booking can live on your own site, without commission or dependency. External platforms remain a complementary channel, not the infrastructure.
How to appear for “dentist Guéliz” or “dermatologist Casablanca”?
That's local SEO: complete Google profile, reviews with replies, fast and consistent site. Allow 4 to 8 weeks in uncontested neighbourhoods.
I already have a Google profile — what's the site for?
The profile gives the essentials; the site reassures and details (procedures, paths, photos, practical rates) — and Google compares both: a solid site strengthens the profile measurably.