Website creation for beauty and wellness
· by the Agence Web Premium team, Guéliz Marrakech
Salons, institutes, spas, hammams and wellness practitioners: a site that publishes services with their duration and price, and takes appointments while you are with a client.
In this sector, the client already knows what she wants before searching: a cut, a color, a facial, a massage session. She wants to know whether you offer that service, at what price, how long it takes, and whether she can book now. The site is designed around these four answers, not around an ambiance photo gallery.
- Public prices September 2026: showcase with services and prices from 2,499 MAD in 7 days, plan with booking from 5,400 MAD, custom from 9,000 MAD.
- The booking module reduces calls during services — precisely when no one can answer.
- This clientele mostly books from a phone: every screen is tested on mobile before delivery.
- Twelve months of follow-up included: fixes, price updates and backups after go-live.
The beauty and wellness trades
A hair salon works in tight slots, a spa sells long sessions. Booking rhythm changes how the site must be built.
Hair salon
The client compares three things: the service, the duration and the price. Women's cut, men's cut, color, balayage, straightening: each service deserves its line, with its price by hair length — the first source of checkout misunderstandings.
Barber shop
The clientele is loyal and often comes without an appointment. Displaying precise hours, short prices and a walk-in or quick-booking system turns an always-full salon into an organized one.
beauty institute
Facials and waxing are booked in advance. Describing the process of a treatment — duration, steps, products — reassures a client hesitating between two institutes at the same price.
Spa
The spa sells an experience and time. Packages and durations must be readable, and the ambiance is conveyed by sober photos rather than generic water-and-pebbles visuals everyone uses.
Hammam
Rhythm is essential: hammam alone, hammam with scrub, with massage. Package prices and total duration let the client book without calling to ask how long to allow.
Massage and wellness
The practitioner often works alone, making online booking all the more useful. Massage types, duration and price must be listed, with a note on what is or is not done during a session.
Nail salon
The client looks for a precise technique: gel, semi-permanent, tips, nail art. Each technique has different application and wear times: showing them avoids misunderstandings and values the work.
Makeup
Two markets: event makeup, and makeup training. The first sells through photos of real work, the second through training content and duration.
Beautician
Independent or booth practitioner, the relationship is personal. The site presents your specialties, your real hours and a way to book directly, without going through a switchboard.
Eyelashes and eyebrows
A technical trade where results are judged by image. Before/after photos, an honestly stated wear time, and post-application care: these three elements make a lash artist's reputation.
Tattoo artist
The portfolio is the site. It must be organized by style — fine line, black and gray, color, lettering — with healed photos, not only day-of photos. Hygiene conditions and minimum age are stated explicitly.
Slimming center
Sensitive sector: no result promise can be made. The site describes the techniques offered, the number of sessions usually observed, and the contraindications, never guaranteeing weight loss.
Beauty coach
The service sells as support: diagnosis, routine, product selection. Explaining the process and duration of the support is worth more than a list of generic tips.
Perfumery
The client looks for a precise fragrance or a bespoke creation. A catalog by olfactory family, with the option to order a sample, answers a request that a brand name alone cannot satisfy.
One point recurs in all these trades: duration. A client who does not know how much time to block in his diary does not book. We therefore always ask the time of each service, even when it must be estimated.
What fills the agenda
These six elements are what we ask you to prepare before starting. Without them, the site will be pretty but calls will remain necessary.
- Price per service — with real variations: hair length, product choice, single or combined formula.
- The duration of each service — this is the information that lets the client decide, and the one sites forget most.
- A booking button accessible on every screen — without scrolling back to the top to find it.
- A permanently clickable number — for the hurried client, who will call rather than fill in a form.
- Photos of real work — taken in your salon, of your clients, with their consent.
- Precautions and contraindications — pregnancy, allergies, products used: displaying them avoids bad surprises, including legal ones.
One last point that changes everything: response speed. A client who writes on Saturday night and gets an answer on Monday afternoon has often already booked elsewhere. The site can do a lot, but it does not replace a quick reply.
The searches the site must cover
Beauty searches are almost exclusively local and mobile. The Google Business Profile listing matters as much as the site, and must display the same prices.
No ranking guarantee is possible: rankings depend on an evolving algorithm. What we guarantee is that your services, prices and durations are readable, indexable and up to date — that is what makes the difference on these searches.
Prices and deadlines
Public prices, excluding hosting and domain name. The booking module works without subscribing to an intermediary platform.
| Formula | What it contains | Price | Deadline |
|---|---|---|---|
| Showcase | 5 pages, services and rates, gallery, opening hours, WhatsApp contact, Google listing | 2 499 DH | 7 days |
| Booking | Up to 12 pages, online booking, prices per service, multilingual, reviews | 5 400 DH | 14 days |
| Custom-made | Multiple practitioners, loyalty, gift cards, online payment, written content | 9,000 DH and more | 21 days |
A direct booking taken on your site costs no commission to a booking platform. In a trade where the client books several times a year, the gap widens fast — that is the calculation to make rather than comparing two quotes.
Frequently asked questions
How much does a site cost for a hair salon or beauty institute in Morocco?
A site presenting services and prices starts at 2,499 DH and delivered in 7 days. A package with online booking starts at 5,400 DH and takes 14 days. The full option — multiple practitioners, gift cards, loyalty, online payment — starts at 9,000 DH. Hosting and domain remain your responsibility.
Should prices be displayed?
Yes. In this sector, clients systematically compare before calling, and a site without prices is dropped for a competitor who displays them. If your prices depend on hair length or chosen product, publish a starting price and the variation rule — more useful than no price at all.
Is online booking really useful for a small salon?
It is especially useful when you are busy — precisely when clients try to book. If you work alone, online booking saves you from choosing between answering the phone and finishing the current service. You decide which slots are really open.
How to handle missed appointments?
Two simple levers: an automatic reminder the day before, and a written cancellation policy at booking time. On long services like coloring or straightening, asking for a deposit is common practice and perfectly understandable for the client.
What happens after going live?
You receive onboarding training: changing a service, a price or a duration takes minutes, without calling us. Then twelve months of follow-up are included — fixes, updates, backups and WhatsApp support.
