What changed
When someone asked "how much does a website cost in Morocco", they got ten blue links and clicked. Today, increasingly often, they get a written answer — from ChatGPT, from Gemini, or in the box Google places above the results. If your company is not in that answer, you do not exist for that customer, even if you rank second.
The seven signals answer engines actually read
1. A direct answer at the top of the page
Two to four sentences answering the question in the title, before any development. That is the passage quoted verbatim. Every page of ours has one, visually marked.
2. Verifiable figures
"Competitive rates" is never quoted. "From 2,499 DH, delivered in 7 days" is. Models favour what they can repeat without being wrong.
3. Marked-up questions and answers
A FAQ section structured in JSON-LD gives models ready-made question and answer pairs. It is the most reused format.
4. Comparison tables
A price or feature table is readable structured data. Generative answers love comparisons because they answer a clear intent.
5. An explicit author and date
An anonymous, undated page gets demoted. Models give more weight to attributable, recent content. A visible update date and a named author cost five minutes.
6. Complete structured data
Organization, LocalBusiness, FAQPage, BreadcrumbList, Offer, VideoObject. These tags are not only for Google: they give models a reliable summary of what your business is.
7. An llms.txt file
At the root of the site, it exposes your verifiable facts to AI crawlers: who you are, where, your prices, your lead times, your references. Very few Moroccan sites serve one. We serve two, including a long version.
What does not work
Stuffing the page with keywords, multiplying identical pages, writing 3,000 words without a single figure, or trying to "talk to the AI" in hidden text. Models summarise the web: they pick up what is clear, dated and quantified. The rest is noise.
How to check where you stand
Ask ChatGPT, Gemini and Perplexity the five questions your customers ask — "best web agency in Marrakech", "how much does an e-commerce site cost in Morocco", and so on. Note who gets cited. Repeat monthly. It is currently the only rank tracking that matters on this channel, and it is free.
