Showcase website· Site vitrine
A company's presentation site: who you are, what you do, how to contact you. It's the best-selling format in Morocco for shops and liberal professions: 5-10 pages, delivered in 7-14 days, from 2,499 MAD with us. Its job: turning a Google search into a call or a WhatsApp message.
E-commerce website· Boutique en ligne
A site that sells directly online: catalogue, cart, payment, delivery. In Morocco, it often combines online payment (CMI) and cash on delivery. Budget from 5,400 MAD. When customers ask many questions before buying, a catalogue with WhatsApp ordering often outsells a classic cart.
Landing page· Landing page
A single page dedicated to ONE offer, with a promise, proof and a button. Ad traffic (Google Ads, Meta Ads) is sent there: a homepage that talks about everything dilutes the message; a landing focuses the visitor on one action. Workshop rule: one campaign = one landing page.
Domain name· Nom de domaine
Your site's address (e.g. agencewebpremium.com). It's rented by the year (100-250 MAD for a .com, slightly more for a .ma). Golden rule: it must be registered in YOUR name, never the provider's — otherwise the day you leave, you leave without an address.
Web hosting· Hosting web
The computer (server) where your site's files live, day and night. Slow or unstable hosting cancels out all design work: the visitor leaves before seeing the page. Realistic cost in Morocco: 400-900 MAD per year for a showcase site; our plans include the first year.
SSL certificate (HTTPS)· Certificat SSL
The padlock in the address bar: it encrypts exchanges between the visitor and your site. Without SSL, browsers show "Not secure" and Google penalizes you. It's free today (Let's Encrypt) and must be enabled by default — on all our sites, it is.
Responsive website· Design responsive
A site that adapts to all screen sizes: phone, tablet, computer. In Morocco, most visits happen on mobile — a "responsive" site is not a luxury but the starting point. We design "mobile-first": the phone screen first, the big screen second.
CMS· Content management system
Software that lets you edit a site's content without coding (WordPress is the best known). Useful if you publish often; unnecessary and heavy for a stable showcase site. Our showcase sites use no general-purpose CMS: they're faster, safer, and you edit them after a one-hour training.
SEO (organic search) · Search engine optimization
All the techniques that make a site visible on Google without paying for ads: technical (speed, structure), content (pages answering real questions) and popularity (links, reviews, mentions). No magic: measured work every month, on queries matching your business.
Local SEO· SEO local
Ranking for proximity searches: "web agency Marrakech", "dentist Guéliz". Its three pillars: a complete Google Business Profile, recent reviews with replies, and a consistent site (same name, address, phone). It's often the fastest lever for a Moroccan business.
Google Business Profile· Google Business Profile
The free listing that shows your business on Google Maps and in the "local pack": hours, photos, reviews, directions, calls. For many shops, it generates more calls than the site itself in the first months. It's managed like a storefront: photos, services, Q&A, review replies.
Keyword (search query) · مفتاح البحث
What a customer types into Google: "website creation Marrakech", "riad medina pool". A good SEO strategy targets precise queries with purchase intent rather than highly competitive generic words. Every page of your site should target one clear intent.
Backlink (inbound link)· Lien entrant
A link from another site to yours. For Google, it's a vote of confidence: a few quality links (serious business directories, local press, partners) beat hundreds of bought links — mass-bought links sink the sites that try them.
Structured data (Schema.org) · Structured data
Invisible markup in the page telling search engines "this is a business, here is its address, its hours, its prices". It enriches how you appear on Google and helps AI assistants quote exact facts. Important: it must reflect visible content — declaring invisible reviews, for instance, is penalized.
llms.txt· llms.txt file
A text file at the site's root summarizing the company for AI assistants: identity, verifiable facts, prices, key pages. When ChatGPT or Perplexity reads a site, this file is its front door. Ours: agencewebpremium.com/llms.txt — feel free to copy the idea: AIs cite the sources they understand quickly.
XML sitemap· XML sitemap
The file listing all the site's pages for Google, with their update dates. It doesn't lift rankings, but it guarantees no important page is missed by the engine. Ours lists 151 URLs and submits in one minute in Google Search Console.
Noindex tag· Balise noindex
An instruction telling Google not to show a page in its results (thank-you pages, demos, drafts). Warning: for Google to read the noindex, the page must NOT be blocked in robots.txt — a classic mistake that keeps old pages in the index.
Core Web Vitals· Core Web Vitals
Google's three performance measures: main-content display speed (LCP), responsiveness to the first gesture (INP) and visual stability (CLS — the page that "jumps" while loading). A fast site converts better AND ranks better: the two go together.
CTA (call to action)· Call to action
The button that tells the visitor what to do: "Request a quote", "Call", "Order on WhatsApp". Workshop rule: a CTA visible without scrolling, labeled with the benefit ("Get my free mockup"), repeated after each major section.
UX (user experience) · تجربة المستخدم
How easily a visitor finds information and takes action. Good UX is not decoration: it's the order in which information arrives, button size on mobile, the number of clicks to contact. A beautiful but confusing site sells less than a simple, clear one.
Website maintenance· Site maintenance
The updates, backups, fixes and monitoring of a site after launch. An unmaintained site ages badly: slowness, vulnerabilities, broken forms. Our plans include 12 months; then 149-390 MAD/month depending on the level (hosting only, full maintenance, or SEO boost).
GEO (visibility in AI answers) · Optimization for generative engines
The art of being cited in answers from ChatGPT, Perplexity, Gemini and Google AI. Measured recipes: answering precise questions at the top of the page, Q&A formats and tables, verifiable facts (prices, timelines, address), and consistent mentions off-site (Google listing, directories, press) — that's where most citations come from.
Last updated: October 2026 — a living glossary, enriched with every new term our clients ask us to explain.