Website creation for local trades
· by the Agence Web Premium team, Guéliz Marrakech
Plumbers, electricians, locksmiths, AC technicians, painters, movers and repair services: a short site that shows what you do, where you do it and how to reach you in one gesture.
These trades live on word of mouth, and that's exactly why a website becomes necessary. When someone recommends a plumber, the other person looks them up on their phone before calling: a total absence of information creates doubt, even on a recommendation. A short, accurate site with real job-site photos is enough to lift that doubt.
- Public prices September 2026: showcase from 2,499 MAD delivered in 7 days, plan with detailed request from 5,400 MAD.
- Five pages are enough for these trades — we don't sell a bigger site than necessary.
- The clickable number and directions are placed on the first screen, because emergency is the most frequent case.
- Twelve months of follow-up included: fixes, updates and backups after go-live.
The local trades we equip
These trades share one constraint: the client decides quickly and locally. What changes from one trade to another is the nature of the urgency and how to qualify it before traveling.
Plumber
Demand is almost always urgent: leaks, broken water heater, blocked plumbing. The site must show emergency callouts on a separate number, and offer a separate page for planned work — bathroom, renovation — which is a different trade.
Electrician
Two distinct activities: immediate repair and planned compliance work. Separating the two pages avoids receiving renovation requests on the emergency line, and vice versa. Electrical panel work is described with what you're certified for.
Locksmith
A trade where trust is decided in seconds, and where abusive practices exist. Displaying a clear callout fee and a quoted price announced before traveling is the best argument against competitors.
Air conditioning
Strong seasonality: demand explodes as summer approaches then collapses. A site ready before the season, with installation, maintenance and annual contract, lets you live on contracts during the quiet months.
Cleaning
Cleaning a home, offices, post-construction or a condominium: the specifications change completely. The form must ask for surface area and frequency, otherwise no quote can be prepared.
Gardener and green spaces
Regular upkeep is a subscription, garden creation is a project. Presenting these two offers separately doubles the value of the same expertise and smooths activity across the year.
Swimming pool specialist
Spring commissioning is this clientele's annual appointment. A site that announces it, with monthly maintenance plans, turns a one-off job into a recurring contract.
Painter
Two questions always come back: how long to repaint a standard apartment, and how much per square meter. Answering these two questions — even with a range — avoids a large share of pointless calls.
Tiler
The client has often already chosen their tiles and only wants someone to lay them. The site must therefore be precise about what you do: laying only, supply included, leveling, bathroom tiling.
Glazier
Building glazing and vehicle glazing are two distinct trades with two clients. The site must state which one you practice, otherwise half the calls will be out of scope.
mechanic
The client seeks proximity and trust. Stating the brands you handle, electronic diagnostics, and on-site work avoids calls for services you don't offer.
Car breakdown service
The urgency is total: the client has broken down, often on the road. The page must show the number in very large type, the covered area and the usual response time. Every second of searching counts.
Mover
The quote depends on volume and floor. A form asking for housing type, floor with or without elevator, and desired date allows quoting without a visit in half the cases.
Disinfection and sanitation
Clients are individuals after an incident, or professionals with a regulatory obligation. These two audiences don't share the same vocabulary: pages must distinguish one-off jobs from regular contracts.
Pest control
The client wants a fast, discreet solution. Displaying the pests you treat — cockroaches, rodents, ants, bedbugs — in plain terms, with a response time, answers the search directly.
Appliance repair
The customer wants to know if you repair their brand and appliance, and what the callout costs. A simple list of brands and appliance types handled captures a significant share of local demand.
Phone repair
The price by model and by repair type — screen, battery, connector — is the central information. Downtime matters too: many clients can't go a day without their phone.
Computer repair
Individuals and small businesses have different needs. Diagnostics, data recovery, part replacement and installation: stating which ones you offer, with a clear diagnostic fee, filters the inquiries.
We don't sell bulky websites to these trades: that would be a mistake. Five accurate pages, with photos of your job sites and an always-visible number, produce more than a twenty-page site nobody has time to read from a worksite.
Five pieces of information, and the site is useful
For these trades, the list is short. What matters is that it's accurate and findable without searching.
- What you do, in plain terms — the precise list of jobs, so you don't receive out-of-scope calls.
- The covered area — municipalities and cities served, with the real limit: the first question asked on the phone.
- The number clickable at all times — fixed on desktop, direct call on phone, never an image of a number.
- Photos of your job sites — taken by you, not stock visuals your competitors also use.
- A price indication or a callout fee — a client who finds no price reference calls the one who displays one.
- A form that qualifies the request — type of work, municipality, desired timeframe: three fields are enough to prepare a quote.
One last point we systematically check: consistency between the site and the Google Business Profile listing. Same hours, same address, same number — a discrepancy between them raises doubts about the company's reliability.
The searches the site must cover
These trades are searched through very local queries, often mentioning the neighborhood or city. One page per trade and per city served is better than a single repeated page.
These trades need two things, and the website is only the first: being findable, and being reachable. A well-built site with a phone that rings into the void earns nothing. We say it clearly because it's the most frequent cause of failure on this type of project.
Prices and deadlines
Public rates, excluding hosting and domain name. A local-trade website requires no costly features: it's the most accessible format in our offer.
| Formula | What it contains | Price | Deadline |
|---|---|---|---|
| Showcase | 5 pages: home, services, covered area, projects, contact. Clickable number, Google listing | 2 499 DH | 7 days |
| Detailed request | Up to 12 pages, one page per service, qualified quote form, multilingual | 5 400 DH | 14 days |
| Custom-made | Several areas or several teams, appointment booking, job tracking | 9,000 DH and more | 21 days |
These trades don't need the most complete plans. We say so every time it's the case: if the showcase plan is enough for your business, we don't try to sell you the higher plan.
Frequently asked questions
Is a website really useful for a plumber or an electrician?
Yes, for a precise reason: your recommendations get verified online. When a client recommends you to someone, that person looks you up on their phone before calling. With no results at all, doubt sets in even on a good recommendation. A five-page site, with your job sites and your service area, is enough to lift that doubt.
How many pages are really needed?
Five, in most cases: home, services, covered area, projects, contact. We only add pages when a trade or type of job justifies a distinct search. A twenty-page site nobody reads produces less than an exact five-page site.
Should you display your rates?
A price reference, yes — at minimum a callout fee or a range per job type. A client who finds no price indication calls a competitor who displays one, even if you're cheaper. The final price is then confirmed in the quote, after seeing the site.
How do you get qualified quote requests?
By asking only three questions: the type of work, the municipality, and the desired timeframe. These three answers let you prepare a realistic quote and avoid traveling for nothing. Every extra field loses inquiries, especially on a phone.
Is it necessary to be on Google in addition to the site?
Yes, and for these trades the Google Business Profile listing matters as much as the site. It's what appears first on local searches and on the map. Both must display exactly the same hours, address and number: a discrepancy between them costs trust and visibility.
