Website creation for optician
· by the Agence Web Premium team, Guéliz Marrakech
Direct answer: a site for an optician must do one thing above all: show the brands available, reassure about third-party payment and make an appointment for an eye exam. Showcase at 2,499 MAD, delivered in 7 days, with the functions specific to your profession.
The problem we hear most often from opticians: customers compare frames online then buy elsewhere because they cannot find your catalog.
A well-designed site addresses this upstream, even before the first contact.
What should an optician’s website contain?
In short: Six elements. The rest is secondary.
- Frame catalog by brand and budget
- Make an appointment for an eye exam
- Page dedicated to third-party payers and accepted mutual insurance companies
- Frame selection guide based on face shape
- Before/after gallery with fitting in store
- Timetables and directions with call button
We always start with these six points. Any additions come next, once the essentials are working.
Does an optician really need a website?
In short: Yes: the search “optician + city” is one of the most frequent in local commerce, and your competitors already display their brands online.
We prefer to be frank: a site is not useful to everyone in the same way. For opticians, the main benefit is specific — showing the brands available, reassuring about third-party payment and making an appointment for an eye exam.
If your business is based solely on passing traffic and direct recommendations, a well-maintained Google listing may be sufficient initially. We say it, even if it doesn't bring us anything.
On the other hand, as soon as there is a comparison, reservation or order, the absence of a site is paid for in lost customers.
What mistakes do we see the most in this profession?
In short: Stock photos, hidden prices, and a site that is unreadable on the phone.
- Generic photos. Your customers want to see your real establishment, not an American decor. Authentic photos, even taken on the phone, convert better.
- Prices absent. Hiding prices generates unqualified contacts and scares away serious prospects.
- Site unreadable on mobile. More than 80% of local searches in Morocco are done over the phone.
- Outdated information. Wrong schedules or an outdated number cost more than not having a site.
- No means of immediate contact. A WhatsApp button visible on each page changes everything.
How much does it cost and how long does it take?
In short: 2,499 MAD for the showcase in 7 days, 5,400 MAD if you add reservation or online sales.
Included in all cases: domain name and hosting for the first year, HTTPS certificate, mobile version, configured Google listing, and twelve months of monitoring.
Payment in two installments: 50% after validation of the model – which you see within 48 hours – and 50% on delivery.
All access is created in your name from day one. You remain the owner of everything, unconditionally.
Formulas for opticians
| Formula | Content | Deadline | Price |
|---|---|---|---|
| Showcase | Presentation, simple catalog, contact | 7 days | 2,499 MAD |
| Business | + reservation or order online | 14 days | 5,400 MAD |
| Premium | + online payment and customer area | 21 days | 9,000 MAD |
| Google Sheet | Creation and optimization | 2 days | included |
| Professional photos | Report on site | according to schedule | on quote |
Public prices as of October 4, 2026.
Frequently asked questions
How much does a site cost for an optician?
2,499 MAD for a window delivered in 7 days, 5,400 MAD with reservation or online order.
Does an optician really need a website?
Yes: the search “optician + city” is one of the most frequent in local commerce, and your competitors already display their brands online.
What should an optician’s website contain?
As a priority: catalog of frames by brand and budget, appointment for eye exams and page dedicated to third-party payers and accepted mutual insurance companies.
Should prices be displayed?
Yes in the majority of cases. Hiding them generates unqualified contacts and scares away serious prospects.
Can I update the site myself?
Yes. We train someone from your team on delivery, and the twelve-month follow-up covers routine changes.
Are professional photos required?
It is highly recommended in this profession. Authentic photos convert better than any stock image.
Does the site work well on the phone?
Yes, it's designed mobile first: more than 80% of local searches in Morocco are done on the phone.
Do you work anywhere in Morocco?
Yes. We are based in Guéliz, Marrakech, and we work remotely throughout the country.
A site designed for your business
Describe your activity to us. We will send you a free mockup within 48 hours, without obligation.
