Web writing and SEO in Morocco
· by the Agence Web Premium team, Guéliz Marrakech
Direct answer: good site copy must respond to two readers: your client and Google. Agence Web Premium writes your pages, product sheets and articles in French, Arabic and English, from 300 MAD per page, with keyword research and engine-optimized structure and AI-generated answers.
A magnificent site with empty texts sells nothing. Conversely, a modest site with fair texts converts. Content is the most underestimated part of a web project in Morocco.
Why not write your own texts?
In short: You can, and sometimes it's better. But it takes time, a method, and knowing what people actually type into Google.
The classic trap: talking about yourself. “Our company, founded in 2015, is committed to providing quality services while respecting deadlines. » This text says nothing, stands out from nothing and positions itself on nothing.
A good text starts from the customer's problem, provides a concrete answer, and naturally integrates the expressions that people are looking for. It is a technical work as well as an editorial one.
How do you choose keywords?
In short: Based on what your customers actually type, not professional vocabulary. The two differ very often.
Real life example: a professional writes “waterproofing of terrace roof”. His clients type “ceiling water infiltration Marrakech”. Same subject, opposite vocabulary.
We analyze real searches, Google suggestions, associated questions, and we build the texts around this vocabulary — while keeping a natural language.
What is AI-optimized text?
In short: A text whose answers are direct, encrypted and dated, structured into autonomous questions and answers — what the AI models cite.
Since ChatGPT, Perplexity and Google's AI Overviews answer questions directly, being cited by these tools becomes a real acquisition channel.
What this changes concretely: each title is formulated as a question, followed immediately by a complete answer in forty to sixty words. The statements are quantified and dated. The comparisons are presented in tables. This is how we write.
Do you write in Arabic and Darija?
In short: Yes. We write in French, standard Arabic, English, and Darija when the tone is appropriate.
Content in Darija is very little used in Morocco even though it is the language in which people actually speak, including in voice search. This is an angle of differentiation that we often recommend.
For standard Arabic, we also take care of the right-to-left layout — a translation pasted into a model designed for French always gives a mediocre result.
What types of content do you produce?
In short: Site pages, product sheets, blog posts, Google Business descriptions, ad copy and short video scripts.
- Service pages : the basis of your SEO, one page per service.
- Product sheets : unique, never copied from the supplier (Google penalizes duplication).
- Blog posts : to capture research before the purchase.
- Local pages : city by city, with truly different content each time.
- Advertising texts : Google Ads ads, Meta hooks, landing pages.
Our writing rates
| Benefit | Volume | Indicative price |
|---|---|---|
| Optimized service page | 800 – 1,200 words | from 300 MAD |
| In-Depth Pillar Page | 2,000 – 3,000 words | from 800 MAD |
| Blog post | 1,000 – 1,500 words | from 400 MAD |
| Product sheet | 150 – 300 words | from 60 MAD |
| Complete showcase website pack | 5 to 10 pages | from 1,500 MAD |
| Translation FR → AR or EN | per page | from 150 MAD |
Indicative prices for October 2026, keyword research included. Decreasing by volume.
Frequently asked questions
How much does it cost to write a website in Morocco?
From 300 MAD per optimized page, or 1,500 MAD for a showcase website pack of five to ten pages, keyword research included.
Do you use artificial intelligence for writing?
We use it as a research and structuring tool, never to publish raw text. Each content is written, verified and contextualized by a human who knows the Moroccan market.
How many words are needed per page?
Between 800 and 1,200 words for a service page, 2,000 to 3,000 for a strategic page on which you really want to position yourself.
Do you write in Arabic?
Yes, in standard Arabic and Darija, with careful right-to-left layout where necessary.
Can I order only the texts, without a website?
Yes. Many clients entrust us with writing for a site created by someone else.
How long does it take to write a complete site?
Five to ten working days for a showcase website, after an exchange of framework on your activity and your customers.
Are the texts unique?
Yes, completely. No duplicate content, no repeating of supplier files — Google sanctions duplication.
Are you optimizing for ChatGPT and Perplexity?
Yes. We structure it in direct questions and answers, with encrypted and dated data — the format that AI models cite.
Texts that make you come and act
Keyword research included, structure optimized for Google and generative AI.
