Single page website
· by the Agence Web Premium team, Guéliz Marrakech
Direct answer: a one page site is suitable for simple projects, events and launches. For a business that wants to be found on Google, it's almost always a mistake : a single page can only position itself on a single search intention.
We create one-page sites and we often advise against them. Here's how to tell the difference.
When is a one page the right choice?
In short: For an event, product launch, digital business card or targeted advertising campaign.
Situations where it works well:
- An event with a date, place, program and registration.
- An advertising campaign. The traffic comes from a paid ad, not from Google. A single, focused page converts better.
- A unique product launch. An offer, a message, a button.
- A digital business card for an independent whose clients come exclusively by recommendation.
Why is this a handicap for SEO?
In short: Because a page can only target one search intent. Your customers have ten.
A plumber needs to position himself on “plumber Marrakech”, “emergency leak repair”, “water heater installation”, “plumber Guéliz”, “plumbing repair price”. These are five different intentions, so five pages.
With a one page, you choose just one of these queries and abandon the others. Mathematically, you divide your potential visibility.
This is exactly the opposite logic of what we apply to our own site: more than eight hundred pages, each targeting a specific intention.
Does the one page convert better?
In short: On paid traffic, often yes. On search traffic, no: the visitor arrives with a specific question and wants a specific answer.
The distinction is essential. Someone who clicks on an ad already has the context: they want an offer and a button. A single page eliminates distractions.
Someone from Google typed in a question. If he has to scroll seven sections to find his answer, he leaves again.
Our frequent recommendation: a multi-page site for SEO, plus one or two landing pages dedicated to advertising campaigns. The two logics coexist very well.
How much does a one page site cost?
In short: From 1,500 MAD, delivered in 3 to 5 days. A complete showcase website costs 2,499 MAD for much greater visibility.
The price gap is small and the potential gap is considerable. This is why we direct most customers to the showcase website, even if the one page would require less work.
The one page retains its full meaning when it is clearly linked to an advertising campaign or a dated event.
One page or multi-page site
| Criteria | One page | Multi-page site |
|---|---|---|
| Price | from 1,500 MAD | from 2,499 MAD |
| Deadline | 3 to 5 days | 7 days |
| Targetable queries | 1 | as many pages |
| Advertising traffic | excellent | Good |
| Google traffic | weak | strong |
| Scalability | limited | unlimited |
| Ideal for | event, campaign | business that wants to be found |
Frequently asked questions
What is a one page site?
A site consisting of a single page in which you scroll through all the sections.
Is one page good for SEO?
No. A page can only target one search intent, but your customers have several.
When to choose a one page?
For an event, product launch, targeted advertising campaign or digital business card.
How much does a one page site cost?
From 1,500 MAD, delivered in three to five days.
Why do you recommend against one page?
Because for 1,000 MAD more, a multi-page showcase website gives you much greater visibility on Google.
Can we go from a one page to a complete site?
Yes, but this often means redoing the site. Better to decide from the start.
Does the one page convert better?
On advertising traffic, often yes. On search traffic, no.
Can we have both?
Yes, and this is often the best solution: a multi-page site for Google, plus landing pages for campaigns.
We tell you frankly what is appropriate
Describe your project to us. If the one page is enough, we tell you — and it's cheaper.
