Showcase or e-commerce in Morocco: how to choose (sans se tromper)

The showcase site: for whom?

Craftsmen, clinics, lawyers, construction firms, restaurants, agencies: you don't sell a shippable product — you trigger calls, quote requests and visits. A good showcase site fulfils three functions: presenting your business credibly, providing proof (projects, reviews, guarantees), and making contact obvious — a WhatsApp button, a short form, a clickable number.

Reference price: from 2,499 MAD, delivered in 7 days. Two real examples: BVTD Travaux in construction and SPA Sara Belle in wellness.

The e-commerce site: for whom?

Fashion shops, cosmetics, local produce, electronics: you sell products that can be shipped. An e-commerce site becomes profitable once it integrates four elements, three of them specific to the Moroccan market: card payment (CMI), cash on delivery, WhatsApp ordering, and reliable stock management.

Reference price: from 5,400 MAD, delivered in 14 days. Without cash on delivery and WhatsApp ordering, a Moroccan shop loses a large share of its sales — that's the point most providers forget.

The 60-second comparison

The hybrid option: the showcase that sells a little

Many businesses don't need a full shop but a single sales function. A riad wants a booking module. A spa wants to sell gift cards. A photographer wants to collect a deposit when scheduling. In these cases, a showcase enriched with one transactional function is enough — and costs noticeably less than a full shop.

That's exactly the positioning of our Business plan, from 5,400 MAD: it covers the full presentation plus a booking or sales module, in two languages. For most Moroccan projects, it's the best impact-to-budget ratio.

The 3 mistakes to avoid

1. Paying for e-commerce for five products. If your catalog fits on one page, a showcase with WhatsApp ordering is more than enough. You can grow into a shop when volume justifies it, without starting from scratch.
2. Forgetting cash on delivery. In Morocco, it's non-negotiable for selling online today: a large share of buyers don't use bank cards online. A shop not offering this option deprives itself of customers.
3. Choosing on price alone. A very cheap site, without basic SEO, training or follow-up, costs more in the medium term: it must be rebuilt. Always compare at equal scope, using our 2026 price comparison.

Frequently asked questions

The decisive maths, in three figures

When hesitation persists, three figures usually decide. Your product's average basket: below a few hundred dirhams, the purchase often happens via message. The number of references you want to sell: beyond thirty, a catalog becomes essential. The monthly order volume you're targeting: if you expect fewer than ten, the online shop isn't justified yet.

This math isn't final: our plans are designed to evolve. A showcase opened today can receive a catalog and payment in six months, paying only the development difference.

The case of tourism businesses

Riads, guesthouses, car renters, excursion agencies: these businesses often sit in between. They don't sell a shippable product, but they need a calendar, a deposit and a confirmation. That's exactly the ground of our intermediate plan: a showcase's presentation pages, plus a booking and payment module.

The stake is financial before being technical: every night or rental taken directly rather than through an intermediary saves a commission off the margin. Moving from a pure showcase to a showcase with booking often pays off within weeks.

What to prepare in both cases

1. Clear copy on what you sell, for whom, at what price.
2. Usable visuals: sharp, well-lit photos, watermark-free.
3. An up-to-date address and number, clearly displayed on the site.
4. A person responsible for answering messages, with a sustainable response time.
5. A payment method suited to your customers, not your preferences.

These five points weigh more on the result than the choice of plan. A simple site with accurate content does better than a complex site delivered with mediocre visuals.