Branding & visual identity Morocco | Logo & guidelines

A quick logo or an identity system?

Situation	Quick-and-dirty logo	Identity system
On every medium	Different rendering depending on the tool	Clear rules, consistent rendering
Colours and text	Eye-balled, depending on mood	Documented palette and typefaces
Files	A single JPG, that's all	Vector sources + ready variants
As the business grows	Everything redone for each medium	Roll out without starting over

What the service includes

A short workshop: positioning, differentiators, real audiences
Main logo + variants (horizontal, icon, monochrome)
Documented palette, typefaces and usage rules
Ready templates: Instagram, WhatsApp Business, quotes/invoices
Vector source files delivered — they are yours
Applied directly to your site for a coherent launch

Who it's for

Launches: look professional from day one
Growing businesses: time to end the visual DIY
Funding and partnerships: materials that inspire trust
Retail and packaging: shop ↔ web consistency

Quoted after a scoping workshop — mock-ups presented before any commitment. Last update: October 2026.

Frequently asked questions

I only need a logo — is that possible?

Yes — but even a lone logo is delivered properly: vector sources, dark/light variants, minimal usage rules. That's what avoids redoing everything at the first serious flyer.

Who owns the files?

You do, at delivery: sources included. If a provider refuses to hand over the sources, that's a red flag.

How many proposals do we get?

We work by directions, not by lottery: two or three argued routes, then we refine the right one together. Far more effective than 20 random logos.

Can the identity evolve later?

Yes, a system adjusts without breaking. Many clients start sober, then enrich (motion, packaging) as the business grows.

Do you also handle print (cards, flyers, signage)?

We prepare print-ready files and can coordinate the printer — printing itself stays with local specialists.